Website Privacy Policy | Limna Privacy Policy

At Limna, we value transparency and your privacy. This page has everything you need to know about how we use your data. If you have any questions about our Privacy Policy, we’d love to hear from you – just email

We are ArtFacts.Net Ltd (trading as Limna) of 1-2 Craven Road, London, England, W5 2UA, and operate For the purposes of UK and EU data protection law, we are the data controller.

We have a data protection officer who can be contacted at:


Where permitted in our legitimate interests or with your prior consent if required by law, we may:

  • send you marketing and promotional updates about our products and services, by email and SMS, if you have opted-in to receiving these; or
  • use your personal information for marketing analysis.

The newsletter is sent by the service Mailchimp. The privacy policy can be viewed here. The e-mails may contain so-called “web beacons”, a pixel-sized file which is retrieved when the message is opened. This call will initially collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval.

You can object to further marketing at any time by selecting the “unsubscribe” link at the end of all our marketing and promotional update communications to you or by sending us an email to


In the course of electronic contact with us (such as by contact form, e-mail, telephone or via social media), the data you provide for the processing of the contact request and its processing are transmitted to us and stored. User information can be stored in a customer relationship management system (“CRM system”) or comparable organisational system.

Depending on the nature of your request, the lawful basis for this processing may be with your consent, the performance or entry into a contract with you or for our legitimate interests of delivering, developing and improving the website and our services.

Profiling & Behavioural Messages

We sometimes process your data automatically with the aim of evaluating certain personal aspects (profiling). In doing so, we can take into account the profiles of the registered users with information such as their interests, “Like labels”, follow labels, visited pages and other usage data.  We may use Google Analytics and Facebook tracking for this purpose. Please see “Use of cookies” below. As part of the registration process, the consent of the user to process this data is obtained.

The legal basis for the processing of the data is with your consent. If the registration serves the fulfilment of a contract with you or the implementation of pre-contractual measures, this will be an additional legal basis for the processing.

This processing enables us to analyse the surfing behaviour of our users. By analysing the obtained data, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness, to provide you with targeted information and advice on products and services. In addition, we use Mixpanel to send targeted push notifications and e-mails.

Use of cookies

Description and scope of data processing

Our website uses cookies and/or other similar technologies such as pixel tags and web beacons to collect and store certain information. These typically involve pieces of information or code that a website transfers to or accesses from your computer hard drive or mobile device to store and sometimes track information about you. Cookies and similar technologies enable you to be remembered when using that computer or device to interact with websites and online services and can be used to manage a range of features and content as well as storing searches and presenting personalised content.

Our website uses cookies and similar technologies either alone or in combination with each other to create a unique device ID, and to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.

Most web browsers automatically accept cookies and similar technologies, but if you prefer, you can change your browser to prevent that and your help screen or manual will tell you how to do this. We also give you information about how to disable cookies below. However, you may not be able to take full advantage of our website if you do so.

A number of cookies and similar technologies we use last only for the duration of your web session and expire when you close your browser or exit our website. Others are used to remember you when you return to our website and will last for longer. We use all other cookies with your consent.

Analytical/performance cookies

These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us improve the way our website works, for example, by ensuring that users are easily finding what they are looking for.

Cookie name Why we use it Duration
Google Analytics (in particular, _ga and _gaBN8MWLHS1L)

Google utilises data collected to track and examine the use of, to prepare reports on its activities and share them with other Google services. This enables us to analyse the browsing behaviour of our users. By analysing the obtained data, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness. Google may use the data collected to contextualise and personalise the ads of its own advertising network.

Personal data collected: cookies and usage statistics.

Place of processing: United States

For more information, please see the Google Privacy Policy.

26 months

Targeting/Advertising cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information subject to your choices and preferences to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Cookie name Why we use it Duration
Facebook Pixel (in particular _fbp)

Facebook pixel is an analytics tool that allows us to measure the effectiveness of our advertising by understanding the actions people take on your website.

Place of processing: EU.

For more information and how to control its use, please see more information here.

3 months

For more information about how to turn this feature off see below or visit

Disabling cookies

The effect of disabling cookies depends on which cookies you disable but, in general, the website may not operate properly if all cookies are switched off. If you want to disable cookies on our website, you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use.

We may also separately prompt you regarding our use of cookies on the website.

Who we may share your information with

We may give your information to:

  • Any member of our group, which means our subsidiaries affiliate, and any parent company from time to time, who support our processing of personal information under this policy.
  • Organisations who process your personal information in order to provide a service to us. This includes third party suppliers, agents, sub-contractors and/or other who support the services we offer through the Services, including those:
  • providing website and data hosting services,
  • distributing any communications we send,
  • supporting or updating marketing lists (including MailChimp which will process your information in the US – Privacy Policy),
  • facilitating feedback on our services,
  • providing IT support services.

These organisations will only use your information to the extent necessary to perform their support functions.

  • Analytics and search engine providers that assist us in the improvement and optimisation of our website.

See “Use of cookies” above for more information.

We will also share your personal information with third parties:

  • If we sell or buy any business or assets, in which case we will disclose your personal information to the prospective seller or buyer of such business or assets subject to the terms of this privacy policy.
  • If we or substantially all of our assets are acquired by a third party, in which case personal information held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply our terms of supply terms and other agreements with you; or to protect the rights, property, or safety of us, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction and to prevent cybercrime.

Where we store your information

Your data is principally stored and processed in the UK, Germany and other parts of the European Economic Area (“EEA”). Where your information is transferred outside the UK or EEA, we will take steps to ensure your personal information is protected by appropriate legal safeguards, and that it is treated securely and in accordance with this privacy policy.

How we protect your information

We respect your privacy and safeguarding your personal information is embedded into our culture. We use a combination of industry-standard and good practice methods to protect it.

All information you provide to us is stored on our secure servers. We use TLS and HTTPS encryption to protect your personal information when we transfer it across the internet and also store it encrypted, and we carry out security assessments on third party processors who handle your information.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, including using SSL encryption to secure our website and protection your information in transit. We cannot guarantee the security of your data transmitted to the website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Our website may, from time to time, contain links to external sites. We are not responsible for the privacy policies or the content of such sites.

How long we keep your information

We keep personal information for:

  • as long as you use our website in order to meet our contractual obligations to you; and
  • six years after that to identify any issues and resolve any legal proceedings.

We may also retain aggregate information beyond this time for research purposes and to help us develop and improve our website. You cannot be identified from aggregate information retained or used for these purposes.

Age restrictions

Protecting the safety of children when they use the Internet is important to us. Our website is intended for use by individuals which are the age of 18 or over. By using the website, you confirm to us that you meet this requirement.

Furthermore, we do not market to, and do not knowingly collect any personal information from or about a child under the age of 13. If we discover that we have inadvertently collected personal information from a child under 13 years of age, we will promptly take all reasonable measures to delete that personal information from our systems.

Your rights

You have the right under certain circumstances:

  • to be provided with a copy of your personal information held by us;
  • to request the correction or erasure of your personal information held by us;
  • to request that we restrict the processing of your personal information (while we verify or investigate your concerns with this information, for example);
  • to object to the further processing of your personal information, including the right to object to marketing (as mentioned in ‘Our promotional updates and communications’ section;
  • to request that your provided personal information be moved to a third party; and
  • to withdraw consent. Where the processing of your personal information by us is based on consent, you have the right to withdraw that consent without detriment at any time.

You may exercise the rights listed above at any time by contacting us at

If your request or concern is not satisfactorily resolved by us, you may approach your local data protection authority. If you are in the EU, please see

The German Federal Commissioner for Data Protection and Freedom of Information (Bundesbeauftragte für Datenschutz und Informationsfreiheit – ‘BfDI’) is the supervisory authority in Germany and can provide further information about your rights and our obligations in relation to your personal information, as well as deal with any complaints that you have about our processing of your personal information.

If you request that we stop processing some or all of your personal information or you withdraw (where applicable) your consent for our use or disclosure of your personal information for purposes set out in this Privacy Policy, we may not be able to provide you all of the services and customer support offered to our users and authorised under this Privacy Policy or the Terms and Conditions (which Terms of Service shall still continue to apply).  Upon your request, we will close your account and remove your personal information from view as soon as reasonably possible, based on your account activity and in accordance with applicable laws.